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Looking EAST with personas to identify fresh ideas for improving knowledge cultures

November 23, 2016 @ 8:00 am - 1:30 pm UTC+0

We all know the importance of a positive knowledge culture. You can have the best systems, the best practices, and the best processes but in the end it is the people that do Knowledge Management – create, capture, access, use and share knowledge

You are invited to join our next Knowledge Hangout where  we will identify typical pro- and anti-behavioral patterns when it comes to Knowledge Management and Organisational Learning in our organisations.

We will learn how to synthesise our discovery and insights into personas. Participants will have the opportunity to identify and shape practical ideas to implement that will amplify productive behaviour patterns and dampen less desired behaviours.


We will be guided by the EAST framework to enable us to find
practical ideas. The EAST framework is built around four simple ways to apply behavioural insights, namely Make it Easy, Make it Attractive, Make it Social, Make it Timely.




Who should attend:
Anyone who is involved with, and cares about productive knowledge behaviours in organisations – knowledge managers and knowledge champions, L&D specialists, collaboration champions, Enterprise Social Network champions, community managers, facilitators of Communities of Practices, communication practitioners, trainers.


November 23, 2016
8:00 am - 1:30 pm UTC+0
Event Category:




Elmi Bester